24 Hours of Le Mans
Established in 1923, the 24 Hours of Le Mans stands as one of the world's most enduring and prestigious motorsport events. With a rich history and tradition, the challenge lay in revitalising the race's visual identity to bolster its global standing, particularly among the younger generation. Sull's mission was to modernise the event's image, ensuring it resonates with contemporary audiences and secures its place on the international motorsport stage.
Art direction and Graphic design: Sullivan Corde
Client: ACO - Created at Leroy Tremblot
Client: ACO - Created at Leroy Tremblot